Hire Us? Mendenhall Auction Company,
High Point, NC
You only have one opportunity to conduct your auction.
Auctioneers are not commodities. Our years of experience
have shown us that different auctioneers and different
marketing plans can make identical assets sell for
drastically different amounts. We know the prices
realized at our auctions consistently top the market.
Hiring the best will increase your bottom line. The
auction company that charges the lowest commission rate
is seldom the best nor will they realize the highest
prices for your items. Make sure you hire Mendenhall Auction Company
we will market your assets in the most effective manner
using all the tools the auction profession has
One of the most frequent questions potential clients ask
us is, "What happens if no one shows up for my auction"?
90% of what we do to create a successful auction for you
takes place behind the scenes during the weeks and days
leading up to your auction. The days of an auctioneer
pasting up a few sale bills and buying a newspaper ad
are long gone.
know what it takes to reach the right buyers for your
merchandise. Having the right buyers at your auction
will dramatically increase your return.
A successful auction takes planning, preparation and
experience. The hundreds of successful auctions we have
conducted have taught us how to plan a successful
auction. We know how to prepare and arrange your items
so that they are displayed in the best light on auction
day. We have many years of experience with the time
honored traditions of the auction business. Not only are
we experienced, we are on the leading edge of adding new
technology and innovative marketing tools to the auction
method of marketing.
Many auction clients have a large volume of merchandise
in a location that is conducive to a successful onsite
auction. We love to conduct onsite auctions and find
that many times they create the best auction results. We
also have a 17,000 square feet of indoor floor auction
We take the time to go through all of your items and
include as many of them as possible in all of the
marketing materials for your auction. If people do not
know a specific item they want is at your auction they
will not be there to buy it. Our team members also
prepare your merchandise to be sold well in advance of
the auction. We always try to represent your merchandise
in the best light and make it as appealing as possible
to the potential buyers on the day of the auction. You
will see us on your site many times before the actual
auction; working to market your property.
Spread the word:
Every auction is a new challenge for us. That is why we
are in this business and what we enjoy about it. We
create an individual marketing plan for each auction we
conduct. Your individual marketing plan will be
developed based on the kind of items you have and the
geographic area from which buyers need to be drawn.
We Use a variety of methods to market your Auction,
including but not limited to:
- Full color, 2 color or black & white brochures
that can be mailed to our in house database of
proven, qualified buyers or to specifically targeted
people in a certain geographic area
- A Complete Auction List posted on Our Web Site
as well as other Web Sites
- Direct email & broadcast fax
- Newspaper & trade journal ads
- Radio or television spots
- Signs & flyers on the location
- Open houses & previews
- Personal calls by our staff to people we know
need to attend your auction.
Mendenhall Auction Co.
PO Box 7344 / 6729 Auction Road / High Point, NC 27264
Phone: 336-887-1165 or Toll
Free 888-833-0316 / Fax: 336-887-1107